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TABLE OF CONTENTS

AMERICAS:

ARGENTINA
RECENT AMENDMENTS ON THE CONSUMER PROTECTION LAW IN ARGENTINA
Author: Paula G. Fernandez Pfizenmaier, PAGBAM

NEW CODE FOR SELF-REGULATION OF ADVERTISING OF FOODS AND BEVERAGES
Author: Damaso A. Pardo, PAGBAM

A small change in the original formula ¿How much harm might it cause Red Bull?
Authors: Gonzalo Barboza & Dámaso A. PardoO, Pérez Alati, Grondona, Benites, Arntsen & Martínez de Hoz (h)

Court Restrains Bank From Providing Clients’ Personal Information to Other Companies
Author: Dámaso A. Pardo, Pérez Alati, Grondona, Benites, Arntsen & Martínez de Hoz (h)

Stricter Rules on Advertising of Prescription Drugs in Argentina
Author: Damaso Pardo, PAGBA

BRAZIL

CONAR HAS LAUNCHED NEW RULES RESTRICTING THE ADVERTISING OF ALCOHOLIC BEVERAGES IN BRAZIL
Author: Maurício Maleck Coutinho, Veirano Advogados
Reviewed by: Valdir Rocha, Veirano Advogados

Advertisement is suspended by CONAR for setting a bad example
Author: Valdir Rocha, Veirano Advogados

New Rules Governing Publicity
Author: Pedro Carneiro, Veirano Advogados

NEW RULES TO RESTRICT ADVERTISEMENT OF ALCOHOLIC BEVERAGES IN BRAZIL
Author: Maurício Maleck Coutinho, Veirano Advogados 

The End Of Outdoor Advertising In The City Of São Paulo
Author: Mauricio Maleck, Veirano Advogados

TV Advertising to Children in Brazil
Author: Pedro Carneiro, Veirano Advogados

BOLIVIA

Additional Requirements For The Granting Of Pharmaceutical Patents In Bolivia
Author: Marcos Mercado, Guevara & Gutiérrez S.C

CANADA
COMPETITION BUREAU WEIGHS IN ON ENVIRONMENTAL CLAIMS
Author: Catherine Bate, Heenan Blaikie

BILL C-47:  TACKLING AMBUSH MARKETING IN CANADA IN THE OLYMPIC CONTEXT
Authors: Geneviève Marcotte and Cindy Bélanger,
Heenan Blaikie LLP

COLOMBIA
Ads in Colombia must Recognize Children as Subjects with Rights
Author: Ricardo Duarte, Duarte, Garcia & Asociados

Colombia bans tobacco and alcohol advertising on television
Author: Ricardo Duarte, Duarte, Garcia & Asociados

COSTA RICA
REFORMS TO THE TRADEMARKS LAW

Author: Uri Weinstok M. Weinstok Abogados

CHILE
Changes in the Tobacco Law favour cigarette advertising in Chile
Author: Loreto Bresky, Albagli, Zaliasnik & Cia.

Law Submitted to Congress Proposing the Regulation of Alcoholic Beverages
Author: Loreto Bresky, Albagli, Zaliasnik & Cia

DOMINICAN REPUBLIC
CARIBBEAN WITHOUT BIKINIS?

Author: Zaida E. Lugo, Esq., Angeles & Lugo Lovaton

PARAGUAY
Ambush Advertising and the World Cup 2006
Author: Carlos Cazaña

ETHICS VS. ADVERTISEMENT
Author: María Antonia Gwynn,
BERKEMEYER - Attorneys and Counselors

VENEZUELA
Precautionary measures taken against a Venezuelan TV station, for the broadcasting of supposedly pornographic advertising
Author: Ricardo Alberto Antequera, Estudio Antequera Parilli & Rodriguez

Judge Sentenced Laureano Márquez – Humorist And Actor - For An Article Issued By Talcual Newspaper, Addressed To The Mr. President’s Daughter Rosinés
Author: Ricardo Alberto Antequera, Antequera, Parilli & Rodriguez

NEW REGULATION ON ADVERTISING PLACED ON GROUND VEHICLES
Author: Ricardo Enrique Antequera, Estudio Antequera Parilli & Rodríguez

UNITED STATES
AD BLOCKING TECHNOLOGY - THE POTENTIAL EFFECTS & IMPLICATIONS*
Author: Joseph Rosenbaum, Reed Smith LLP

CRAIGSLIST NOT LIABLE FOR DISCRIMINATORY HOUSING ADS
Author: Douglas J. Wood, Reed Smith LLP

FACEBOOK DOES AN ABOUT FACE
Author: Douglas J. Wood, Reed Smith LLP

Latest Developments in Advertising to Children
Authors: John Schoenecker & Anthony DiResta, Reed Smith LLP

US President Signs Trademark Dilution Law Welcomed by Businesses
Author: Douglas J. Wood, Reed Smith LLP

ASIA & PACIFIC:

AUSTRALIA
SAAB’S GREEN ADS DECLARED MISLEADING
Authors: Peter LeGuay & Catherine Chant, Thomson Playford Cutlers

ARE ALL SAABS GREEN? : ACCC TAKES ACTION AGAINST GM HOLDEN AND GUIDE TO GREEN MARKETING CLAIMS RELEASED
Authors: Peter LeGuay & Kieran Gamble, Thomson Playford

THE OGRE IN CHILDREN’S ADVERTISING: AUSTRALIAN ADVERTISING STANDARDS BUREAU DISMISSES 7 COMPLAINT
Author: Kieran Gamble, Thomson Playford

Advertising Standards Board (ASB) Upholds First Complaint under the Australian Association of National Advertisers’ (AANA) Code for Advertising to Children
Author: Kieran Gamble, Thomson Playford

New Code For Junk Food Ads
Author: Peter LeGuay, Thomson Playford

The Price Of Beauty & Jewelers Beware
Author: Peter LeGuay, Thomson Playford

CHINA
TIGHTER REGULATIONS ON DRUG ADVERTISEMENTS IN CHINA
Author: John Lee, Lehman, Lee & Xu

ADVERTISING HITS CYBER WAVE IN CHINA
Author: Robin Teow, Lehman Lee & Xu

Top 10 False and Deceiving Health Advertisements for 2005 Unveiled
Author: Richard Wageman, Lehman, Lee & Xu

Beijing Olympics 2008: One world, one dream...…and five mascots
Author: Robin Teow, Lehman, Lee & Xu

China is Clicking - China embraces e-commerce, with enthusiasm
Author: Robin Teow, Lehman, Lee & Xu

No more ads for you, or so it seems
Author: Robin Teow, Lehman, Lee & Xu

Read Blog and Snatch 400,000 Yuan worth of free Boloni Sofas
Author: Robin Teow, Lehman, Lee & Xu

INDIA
NEW LAW BANS SMOKING IN PUBLIC PLACES & ADVERTISING OF TOBACCO PRODUCTS TO CHILDREN
Author: Sharad Vadhera, Kan & Krishme

SELF REGULATING GUIDELINES OF FOOD AND BEVERAGE ADVERTISEMENTS IN INDIA
Author: Sharad Vadhera, Kan & Krishme

KOREA
Amendment of the Consumer Protection Act on Electronic Transaction of Korea
Author: Jay Young-June Yang, Kim & Chang

Korean Fair Trade Commission issues corrective order to 15 cyber mall operators
Author: Jay Young-June Yang, Kim & Chang

MALAYSIA
Advertising to Children in Malaysia – A Cause for Concern?
Author: Patrick Mirandah, Patrick Mirandah Co.

Currency in Advertising
Author: Patrick Mirandah, Patrick Mirandah & Co.

CHATS TOO SAUCY AND NAUGHTY FOR MALAYSIAN TV
Author: Patrick Mirandah, Patrick Mirandah Co.

GOVERNMENT CONSIDERING PERSONAL DATA PROTECTION BILL
Author: Patrick Mirandah, Patrick Mirandah & Co.

Malaysia Debates On Fast Food Ads
Author: Patrick Mirandah, Patrick Mirandah Co.

NEW ZEALAND
DELL AND CROSS BORDER SALES
Author: Liesl Knox, Hesketh Henry

HOW IMPORTANT IS YOUR BRAND?
Author: Liesel Knox, Hesketh Henry

MARKETING AND THE CHAMELEON EFFECT ON FINANCE COMPANIES
Author: Liesl Knox, Hesketh Henry

New Zealand's Obesity Epidemic
Authors: Erich Bachmann & Monica Choy, Hesketh Henry

Recent Trends in Children's Advertising in New Zealand – What Example Are You Setting?
Author: Lisa Clark

Which stadium? Who cares, as long as it's not ambushed …
Author: Erich Bachmann, Hesketh Henry

Will Television Alcohol Advertising Become a Thing of the Past?
Author: Erich Bachmann, Hesketh Henry

SINGAPORE

DOWNSIZING PRODUCT PACKAGING IN SINGAPORE
Author: Patrick Mirandah, Patrick Mirandah & Co.

 

EUROPE, MIDDLE EAST & AFRICA:

DENMARK
Marketing Directed to Children and Youngsters
Authors: Johan Løje & Hans Flensted-Jensen, Sandel Løje Wallberg

FINLAND
EU Commission proposes renewal of the “TV Without Frontiers” Directive
Author: Bernt Juthström, Roschier Holmberg

FRANCE
Advertising and Product Placement in the New TVWF Directive for Europe’s Audiovisual Media
Author: Michel Béjot, Bernard Hertz Béjot

BAN ON ADVERTISING ON THE FRENCH PUBLIC TV CHANNELS?
Authors: Michel Béjot & Caroline Bouvier, Bernard - Hertz – Béjot

Downloading - Peer to peer - Private copy/copies - copy control devices: Will France bite into the Apple?
Authors: Michel Béjot & Caroline Bouvier

GERMANY
WEB 2.0 - A TERM RESOUNDED THROUGHOUT THE WORLD
Author: Dominik Eickemeier, Heuking Kühn Lüer Wojtek

Current Developments in Advertising to Children and Youths
Author: Rudolf du Mesnil, Heuking Kühn Lüer & Wojtek

IRELAND
MISLEADING & COMPARATIVE ADVERTISING REGULATIONS – PROTECTION FOR BRAND OWNERS
Author: Duncan Grehan & Conor Griffin, Duncan Grehan & Partners Solicitors

Consumer Protection Bill Announced:
Authors: Duncan Grehan & Conor Griffin
Duncan Grehan & Partners Solicitors

The Consumer Protection Act 2007
Authors: Duncan Grehan & Conor Griffin
Duncan Grehan & Partners Solicitors

Voluntary Code of Practice for Alcohol Advertising in Ireland
Authors: Duncan Grehan & Conor Griffin, Duncan Grehan & Partners Solicitors

ISRAEL
ISRAELI AUTHORITIES CRACK DOWN ON ON-LINE GAMBLING

Author: David Wolberg, Kuperschmidt & Goldstein

ITALY
ENVIRONMENTAL MARKETING IN EUROPE
Author: Felix Hofer, Hofer Lösch Torricelli

NEW RESTRICTIONS ON THE HORIZON FOR MOVIES, GAMES AND ADVERTISING
Author: Felix Hofer. Hofer Lösch Torricelli

Legal Trends in Legislators' and Watchdogs' Attitude Towards Commercial Communication Targeted to Children: Focus Europe
Author: Felix Hofer, Hofer Lösch Torricelli

Sour times for betting fans!
Author: Felix Hofer, Hofer Lösch Torricelli

Turn That TV Down!
Author: Felix Hofer, Hofer Lösch Torricelli

NORWAY
CHANGE IN THE NORWEGIAN CUSTOMS ACT BENEFIT THE FIGHT AGAINST COUNTERFEITS

Author: Hans E. Skirstad, Bull & Co Advokatfirma AS

SOUTH AFRICA
LIP-SMACKING RULING BY SOUTH AFRICA’S ADVERTISING STANDARDS AUTHORITY
Authors: Kelly Thompson & Lindie Serrurier,  Adams & Adams

“Sing Your Own Song”: Avril Lavigne Ambushed
Author: Kelly Thompson, Adams & Adams

SPAIN
Dolce & Gabbana Withdraws Ad For Violent Behavior Towards Women
Author: Gerhard W. Volz, Schiller Abogados

SWEDEN
INFORMATION ON CARBON DIOXIDE EMISSIONS RULED TO BE PROTECTED UNDER FREEDOM OF SPEECH
Author: Michael Plogell, Wistrand Advokatbyra

Compensation for commercial breaks in films in TV
Author: Michael Plogell, Wistrand Advokatbyrå

Marketing of consumer credits in Sweden
Authors: Michael Plogell & Monika Vulin, Wistrand

THE NEW SPANISH INFORMATION LAW
Authors: Gerhard W. Volz & Amelie von Bülow, Schiller Abogados

SE-Sweden: Konsumentombudsmannen ./. Metro
Author: Michael Plogell, Wistrand Advokatbyrå

TURKEY
THE NEW FRONTIERS ON TV BROADCASTING: BLURRED SMOKING SCENES
Author: Uğur Aktekin, Mehmet Gün & Partners

UNITED KINGDOM
Advocacy Advertising: Anarchy or Information?
Author: Brinsley Dresden, Lewis Silkin

New Rules For Food Advertising To Children In The Uk
Author: Brinsley Dresden, Lewis Silkin LLP

UK IMPLEMENTATION OF EU UNFAIR COMMERCIAL PRACTICES DIRECTIVE
Author: Brinsley Dresden, Lewis Silkin