SELF REGULATING GUIDELINES OF FOOD AND BEVERAGE ADVERTISEMENTS IN INDIA
Author: Sharad Vadhera, Kan & Krishme

Recently several self regulating guidelines of food and beverages have been framed by Advertising Standard Council of India (ASCI) with the objective of observing cautions and care while promoting products containing high fat / sugar / salt, directed at children below the age of 13 years in India.

These guidelines will came into effect on January 01, 2008. The guidelines will discourage advertisements that mislead consumers by making them believe that consumption of these advertised products will directly result in personal changes in intelligence, physical ability or exceptional recognition.