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AMERICAS: ARGENTINA

NEW CODE FOR SELF-REGULATION OF ADVERTISING OF FOODS AND BEVERAGES
Author: Dámaso A. Pardo, Pérez Alati, Grondona, Benites, Arntsen & Martínez de Hoz (h)

On July 2007, The Council for self-regulating advertising (CONARP) of Argentina has incorporated a new annex to its Code of ethics and self regulation advertising. It is the Code for self-regulation of advertising of foods and beverages, which was drafted by the Chamber of industries of foods products (COPAL). This new code joins to the other existing ones such as the alcohol, drugs and tobacco codes.

See the complete Spanish text of the Code below.

Coordinadora de las Industrias de Productos Alimenticios

The Council for self-regulating advertising (CONARP) of Argentina was set up in 2001 as a result of an agreement between the Argentine Association of advertising agencies (AAAP) and the Argentine Chamber of Announcers (CAA) with the purpose of interpreting and applying the Code of Ethics and self regulation agreed on between both parties. 75% of the ads broadcasted in all media are created by agencies that belong to AAAP or broadcasted by announcers that are members of CAA.

Specifically, the Self regulation Commission (SRC) attends claims against advertising made by any of their associates, and follows an efficient procedure to reach a final decision.